CompleteTheMap Europe

Mapillary and HERE are excited to announce CompleteTheMap Europe, a collaborative effort to enhance street-level imagery coverage across major European cities. This community-driven initiative aims to fill in the gaps and create fresh coverage in selected cities across Europe.

CompleteTheMap is an effective way for a community to coordinate dense image capture at a given point in time and keep street-level imagery fresh in your city.

Join the challenge by June 12th and get ready for an exciting summer of imagery collection! Keep reading for further details on registration, important dates, eligible cities, prizes, and more.

Why CompleteTheMap

• Fresh imagery, better maps: By contributing street-level imagery, participants will help improve OpenStreetMap and HERE Maps, enhancing navigation for millions of users who rely on these maps daily.
• Be part of the community: Join the Mapillary and HERE community and explore the world of open mapping.
• Win exciting prizes: Participants can earn rewards for their captures, including a GoPro MAX camera, Amazon e-gift cards, and Mapillary swag.

Important Dates

• Registration deadline: 14 June 2025
• CompleteTheMap challenge period: 15 June 2025 - 15 August 2025
• Results announcement: Late August 2025

How To Apply

Interested participants can join by filling out this application form. Please note that CompleteTheMap Europe is only available in selected cities at this time:

• United Kingdom: London
• Italy: Milan, Rome
• Spain: Barcelona, Madrid
• France: Paris
• Germany: Munich
• Belgium: Brussels
• Portugal: Lisbon

Prizes

🏆Go Pro MAX camera + accessories

The GoPro MAX is our most-recommended consumer-grade 360° camera to use with Mapillary. Participants will be eligible to get a GoPro MAX 360º and its required accessories to collect street-level imagery. Check out our help center article on the GoPro MAX to learn more about using the GoPro MAX for Mapillary.

🎁Amazon eGift Cards

Participants who contribute more than 300 unique kilometers of street level imagery will be eligible to get an Amazon eGift Card. The prize amount will increase gradually based on the number of unique kilometers contributed, up to a maximum of 100 EUR per participant. Official unique kilometer thresholds will be announced at the start of the challenge.

Learn more about how unique kilometers will be calculated below.

💚Mapillary swag

Every participant of the CompleteTheMap challenge who contributes at least 200 unique kilometers of street-level imagery will be eligible to redeem a Mapillary t-shirt.

Learn more about how unique kilometers will be calculated below.

Scoring System

In the CompleteTheMap Europe challenge, we will use Unique Captured Kilometers per user (UKM) to measure the total length of unique roadways captured by each participant. With this method, a road segment captured 2+ times by the same participant will only be counted once. We have elected to use the UKM approach to encourage participants to capture more of their city, as opposed to the same commute each day. Capturing new roads each session is more beneficial for the OpenStreetMap community!

Many users can capture the same street and still get credit. For example, if User A and User B both capture the same street, they will each receive a UKM. However, if User A captures the same street multiple times, they will only receive a single UKM.

We reserve the right to invalidate captures which are not taken in good faith, like blurry captures or captures taken at night. To ensure a good quality of imagery that improves OpenStreetMap and HERE Maps, please see our full guide on what and what not to capture.

We will calculate UKM within the boundaries of each selected city and share weekly leaderboards with CompleteTheMap participants.

Conditions

• To be part of the CompleteTheMap challenge, you must register for the challenge during the given application period. Registration deadline is 14 June 2025.
• You will need to have a Mapillary account to join the CompleteTheMap challenge. If you need to create a new Mapillary account, it needs be created before the challenge start date (12 June 2025 00:00:01 CET)
• To be eligible for a prize, you must reach a minimum of 200 unique kilometers (UKM). We reserve the right to select another entrant if this UKM has been unfairly manipulated.
• We will calculate UKM per user only for imagery captured during the challenge period between 15 June 2025 and 15 August 2025. All captured imagery needs to be uploaded latest on 16 August 2025 23:59:59 CET. Calculation may take a few days and final UKMs will be shared late August 2025.
• The collection should be performed only in the cities that have been selected for the campaign. Some countries have strict customs regulations around the import of electronic equipment and swag. If you win one of the prizes and reside in one of these countries, we will work with you to find suitable shipping arrangements.
• You must agree to receive communication via email from Mapillary/HERE stakeholders in order to send Amazon vouchers to eligible participants and provide service information during the campaign.

What’s next?

We’re excited to bring back CompleteTheMap to Europe and are looking forward to expanding the list of eligible cities in our next iteration.

If you want to nominate your city for future challenges, message us at hello@mapillary.com.

Happy Mapping!

/Said